THE LIQUORMAN.
Branding
Walsall Wood, UK
"A craftfully curated brand"
DID SOMEBODY SAY CRAFT BEER?...
The Liquorman aren’t your average beer distributors, they’re on a mission to shake up the alcohol scene, offering quirky, alternative brews that go beyond the typical choices. They came to us with a brand, but asked for a little polish to give it a fresh, edgier vibe while maintaining a sleek, consistent look across all their marketing materials.
We wanted to make sure the essence of ‘alternative’ was front and center, not just in their look but in the way they spoke to the world. Their old logo? It was fancy, sure, but it had more frills than a circus tent. We stripped all that back to reveal something far cleaner, and, oh boy, it worked wonders. It was also crucial to build a secondary identity that would kick ass on social media and become the recognizable mark as they grew. Enter: LQM. The snappy, no-nonsense abbreviation that packs a punch.
Once we nailed down their colour palette and fonts, we applied the new look across everything from email footers to pre-order promos, even online mailers. We wrapped it all up into a snazzy brand guidelines document that we cheekily dubbed "The Craft Pack," giving them everything they need to make their mark and own their space in the world of beer.
© 2025 DEKOTA DESIGN // DESIGN // DEVELOP // DELIVER